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Marketplace Insights Analyst (f/m/d)
Amsterdam, Netherlands (Nederland)
Full Time Apply for position now
Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have-our business, our investments, our voice and our imagination-to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.
Your role:
We're in business to save our home planet. The Marketplace Analyst delivers actionable insights that inform decisions on customer acquisition, community engagement, and market opportunities across Patagonia EMEA. In this role you synthesize data from external- and internal sources and translate findings into clear recommendations that help Patagonia make data-informed choices that strengthen the brand's connection with its communities and markets. You closely collaborate with the EMEA marketplace, marketing & impact and CRM team to define and shape customer and market analytics priorities, as well as own the execution of delivering these insights
Main tasks:
• Insights Project Delivery . Manage and execute insights projects from start to finish, prioritizing initiatives based on business needs. Ensure timely delivery of analysis that informs decisions on customer engagement, market sizing, pricing, brand health, and marketplace opportunities.
• Customer Analytics and CRM Insights. Analyze customer and CRM data to identify opportunities across acquisition, engagement, retention, and customer lifecycle management. Translate findings into actionable recommendations that strengthen customer relationships and improve marketplace perform...