CRM Analytics & Insight Analyst

Primark Logo CRM Analytics & Insight Analyst Reading, Groot-Brittannië Job ID Vacature ID JR-11447 Vacature Status Vaste aanstelling Publicatiedatum July 16, 2026 CRM Analytics & Insight Analyst Because your new ideas are our way new ways of working. Evolve, your way. Digital at Primark Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you'll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team. Are you a data-driven CRM professional with a passion for customer insights and analytics? Join Primark's growing Digital Team as a CRM Customer Insight Analyst, where you'll transform customer data into actionable insights that drive CRM performance and business growth. Working closely with CRM and key business stakeholders, you will deliver reporting, analysis, dashboards, and campaign performance evaluations to support data-driven decision-making. You will also identify opportunities to enhance customer engagement through segmentation and customer insights. This is an exciting opportunity to play a key role in the continued evolution of Primark's CRM programme while developing your career within a dynamic and fast-paced digital environment. What You'll Do as a CRM Analytics & Insight Analyst: We want you to feel challenged and inspired. Here, you'll develop your skills across a range of responsibilities: - Demonstrate CRM impact and effectiveness through analysis of campaign, customer, transactional, GA4, and app data. - Deliver campaign reporting, post-campaign analysis, and recommendations to improve CRM performance and support planning decisions. - Develop and automate reporting on acquisition performance, enabling ROI tracking and activity prioritisation - Lead the delivery of CRM reporting initiatives, working cross-functionally to ensure accurate, accessible CRM data within Tableau. - ...