Brand Manager

Brand Manager GSK • Amersfoort, NL • 1d geleden We are ViiV Healthcare - the only pharmaceutical company focused on solely on HIV therapeutic area. Our mission is to leave no patient behind. We are looking for a creative and driven Brand Manager who is passionate about bringing our innovative portfolio to the Dutch market. This role is one of the most impactful and rewarding positions at ViiV Netherlands and includes: - Drive and inspire a cross functional team towards meeting the business objectives and being accountable for the team delivery - Challenge the status quo. Exploring & testing new activities to be impactful in making HCPs understand the benefits of ViiV innovative portfolio - Translat and implement global strategy into a strong local execution plan, maximising the number of eligible people living with HIV (per SmPC) who can benefit from the ViiV portfolio. - Own the development and execution of the omnichannel customer experience strategy and drive continuous improvement in omnichannel customer experience, leveraging digital innovations to create seamless and impactful interactions. Your responsibilities: Accelerate the adoption of an established, innovative brand in a complex and evolving HIV treatment landscape, including: - Identify and address barriers to uptake, translating insights into targeted strategies to drive sustainable growth - Adapt global campaigns and value propositions to local market dynamics, ensuring relevance and impact - Develop and execute marketing strategies that shift clinical practice and support behaviour change among healthcare professionals - Collaborate cross-functionally (Medical, Sales, Patient Affairs) to align on priorities and deliver a consistent and compelling customer experience - Lead the continuous optimisation of in-line brand plans based on performance data, customer feedback, and market insights - Drive the localisation and implementation of EU best practices, ensu...