Functiebeschrijving
Location: Katwijk, Netherlands (On-site)
As the Senior Art Director (Product) , you will hold the ultimate creative vision for how the North and Mystic brands are manifested across our entire product portfolio. You are the strategic and creative anchor, sitting at the intersection of brand strategy, product management, and visual execution. While the Product Graphic Designer focuses on the execution of graphics, colorways, and seasonal artwork, you define the overarching visual philosophy, brand design language, and identity systems that guide them.
This is a high-level creative leadership role that requires a master storyteller who understands how brand ethos translates into physical hardgoods. You will oversee the visual direction of our equipment, ensuring that every harness, wetsuit, Kite, Wing, foil component, and control bar feels the part.
You will lead the high-level visual and artistic direction across the full North hardgoods and Mystic equipment range, including: - Define, evolve, and guard the long-term product visual identity, design language, and brand DNA for the designated brands within North Actionsports. - Author and maintain comprehensive product-level visual guidelines, ensuring scalability and consistency across multiple seasons and product families. - Translate macro-level brand strategies into concrete, inspiring design directions that the product graphic design team can execute. - Conceptualize and launch the annual and seasonal creative frameworks (mood boards, conceptual themes, narrative directions, and signature design elements). - Oversee and sign off on the annual color architecture and graphic systems developed by the product graphic design team, ensuring they align with the brand's premium market positioning. - Act as the direct creative mentor to Product Graphic Designers, guiding their execution from initial concepts to factory-ready artwork. - Foster an environment of creative excellence, pushing...