Senior Paid Social Specialist

Senior Paid Social Specialist - Reference code: 226586 - Zwaagdijk-Oost , Perenmarkt 15 - Bereken afstand Senior Paid Social Specialist Afstand calculator Senior Paid Social Specialist (Fulltime, 38 hours per week) Are you ready to help steer one of the fastest-growing European retail brands through the ever-evolving world of paid social? As our new Senior Social Advertising Specialist, you'll take charge of large-scale, multi-market campaigns and translate strategy into results. With your deep understanding of performance marketing, retail dynamics, and platform automation. This is your daily action As an experienced paid social specialist, you'll operate at the intersection of data, media, and creative. You'll set up and optimise campaigns across multiple countries, manage substantial budgets, and push performance through platforms like Meta and TikTok. Tools like Smartly (a must in this role) and Channable are second nature to you. With one of the largest social media advertising budget in the Netherlands, we operate at a scale that few teams in Europe can match, and you'll be right at the centre of it. Your day-to-day includes everything from campaign structure to audience strategy and creative testing. You'll work closely with CRM, and Brand teams, always keeping one eye on performance and the other on long-term customer value. Some examples of your tasks: - Translate campaign goals into social paid media strategies and set up performance-driven paid social campaigns across multiple channels - Build, automate, and optimise campaigns in Smartly, ensuring best-in-class execution and scalability - Use Channable to manage feeds and product catalogues for dynamic campaigns and DPA across regions - Manage and analyse large budgets (€100k+ per campaign) while improving ROAS, reach, and engagement - Develop structured testing plans (audiences, placements, creative) and share learnings across the organisation - Coordinate wi...