Senior Field Marketeer (B2B Demand & Pipeline)

Senior Field Marketeer (B2B Demand & Pipeline) (Senior) Regional Marketeer / Field Marketeer (B2B | Demand & Pipeline) Location: Hybrid / Regional Role Overview As (Senior) Regional / Field Marketeer, you own the regional demand generation strategy and its measurable impact on pipeline and revenue. You translate business and sales priorities into data-driven marketing programs, combining strategic planning with strong execution. You work as a strategic partner to sales, using insights, reporting, and lead intelligence to continuously optimize campaigns, events, and ABM/sector initiatives. - Key Responsibilities Regional Demand Strategy & Insights • Define and execute the regional demand generation strategy aligned with revenue and growth objectives • Use data and market insights to prioritize target segments, accounts, and campaigns • Translate pipeline and performance data into actionable recommendations for marketing and sales Lead Management, Tracking & Reporting • Own regional lead flow, from campaign response to MQL, SQL, and pipeline contribution • Define KPIs for demand generation, lead quality, conversion rates, and ROI • Build and maintain dashboards and reports to track marketing contribution to pipeline • Analyze lead performance across channels, campaigns, and accounts Campaigns, Events & ABM • Plan and execute integrated regional campaigns, including conferences, trade shows, and webinars Sales Partnership & Partner Collaboration • Act as a strategic marketing partner to regional sales team and leadership • Align closely with sales on ICPs, messaging, target accounts, funnel stages, and follow-up • Provide insights on lead quality, pipeline progression, and campaign effectiveness • Support sales with data-driven recommendations and enablement materials • Collaborate with external network partners and multipliers to generate leads and demand for the region Continuous Optimization • Test, measure, and optimize campaigns, messaging, and channels • Share insights and best practices within the marketing team • Contribute to improving lead management processes and reporting standards Your Profile • 5+ years of experience in B2B marketing, preferably in regional, field, or demand generation roles • Native Dutch and excellent English language skills. • Strong experience with data-driven marketing, lead tracking, and performance reporting • Proven ability to work closely with sales on pipeline and revenue objectives • Experience with events, webinars, and ABM and multi-channel campaigns • Analytical mindset combined with a strategic, business-oriented approach Nice to Have • Experience in innovation, technology, or professional services environments • Hands-on experience with CRM and marketing automation tools • Experience working in international or multi-region organizations What We Offer • Strategic role with ownership of regional pipeline impact • Close partnership with sales and leadership teams • Hybrid working model and flexible hours • Competitive salary and benefits • 30 days vacation • Opportunity to shape data-driven demand generation Werkervaring 5-7 jaar Uren full-time Salaris Locatie Amsterdam Navigeren Kom bij ons team! Ben jij klaar voor een nieuwe uitdaging in een dynamische werkomgeving? Bij Ignite Group bieden we je de kans om je talenten te ontplooien en een waardevolle bijdrage te leveren. Direct solliciteren of neem contact op Subsidies zijn de drijvende kracht achter innovatie en vooruitgang. Bij Ignite Group geloven we dat vooruitgang altijd moet worden gestimuleerd. We staan zij aan zij met bedrijven, overheidsorganisaties, kennisinstellingen en samenwerkingsverbanden om subsidies te vinden die aansluiten bij hun ambities. Of het nu gaat om een revolutionaire uitvinding, een grensoverschrijdend internationaal project, een duurzame investering of het optimaliseren van een productieproces. Frequently asked questions about Senior Field Marketeer (B2B Demand & Pipeline) Explore our FAQ section for answers to commonly asked questions. Find solutions, tips, and insights to help navigate through queries efficiently.