Senior Field Marketeer (B2B Demand & Pipeline)

Senior Field Marketeer (B2B Demand & Pipeline) (Senior) Regional Marketeer / Field Marketeer (B2B | Demand & Pipeline) Location: Hybrid / Regional Role Overview As (Senior) Regional / Field Marketeer, you own the regional demand generation strategy and its measurable impact on pipeline and revenue. You translate business and sales priorities into data-driven marketing programs, combining strategic planning with strong execution. You work as a strategic partner to sales, using insights, reporting, and lead intelligence to continuously optimize campaigns, events, and ABM/sector initiatives. - Key Responsibilities Regional Demand Strategy & Insights - Define and execute the regional demand generation strategy aligned with revenue and growth objectives - Use data and market insights to prioritize target segments, accounts, and campaigns - Translate pipeline and performance data into actionable recommendations for marketing and sales Lead Management, Tracking & Reporting - Own regional lead flow, from campaign response to MQL, SQL, and pipeline contribution - Define KPIs for demand generation, lead quality, conversion rates, and ROI - Build and maintain dashboards and reports to track marketing contribution to pipeline - Analyze lead performance across channels, campaigns, and accounts Campaigns, Events & ABM - Plan and execute integrated regional campaigns, including conferences, trade shows, and webinars Sales Partnership & Partner Collaboration - Act as a strategic marketing partner to regional sales team and leadership - Align closely with sales on ICPs, messaging, target accounts, funnel stages, and follow-up - Provide insights on lead quality, pipeline progression, and campaign effectiveness - Support sales with data-driven recommendations and enablement materials - Collaborate with external network partners and multipliers to generate leads and demand for the region Continuous Optimization - Test, measure, and optimize c...