Senior Capability Deployment Manager

★ Preparing Your Heineken Experience... Senior Capability Deployment Manager Location: Amsterdam, Netherlands Function: Commerce What will you do as Senior Capability Deployment Manager? As Senior Capability Deployment Manager, you will play a key role in shaping the future of sales capability across HEINEKEN's global commercial organization. You will define and bring to life our global Sales Capability Strategy, ensuring world-class sales capabilities are consistently deployed across all market archetypes to drive commercial excellence and accelerate sustainable growth. Working closely with colleagues across Global Sales, Route to Consumer (RTC), Trade Marketing, Regional teams, HR Learning & Development, and the Global Capability Unit (GCU), you will translate strategy into practical learning experiences, tools and frameworks that empower our sales teams to perform at their best. You will also lead the strategy for identifying, capturing and scaling best practices across markets, creating opportunities for teams to learn from one another and continuously improve. Key Responsibilities - Define and operationalize the global Sales Capability Strategy, translating strategic priorities into actionable deployment plans across regions and Operating Companies (OpCos). - Collaborate with subject matter experts to simplify and refine capability content, ensuring it is practical, engaging and relevant for sales professionals. - Lead the rollout of global competency frameworks, learning programmes, tools and resources that strengthen both core and future-fit sales capabilities. - Set the strategy for identifying, cataloguing and scaling commercial best practices and repeatable solutions across markets and regions. - Build strong relationships with global, regional and local sales stakeholders to drive engagement, adoption and successful implementation of capability initiatives. - Partner with HR Learning & Development to integrate s...