Senior Brand Manager Portfolio Transformation

- Senior brand manager portfolio transformation P Senior brand manager portfolio transformation PepsiCo Deutschland GmbH - Utrecht - PepsiCo Deutschland GmbH - 09 juli 2026 Utrecht Functieomschrijving Overview Ready to shape the future of iconic brands loved by millions every day? This is your opportunity to join a high-performing, ambitious, and fun team that thrives on innovation and impact! We're looking for a Senior Brand Manager to join our new Portfolio Transformation Marketing Team in the Benelux. In this exciting role, you'll lead the charge in building tomorrow's portfolio-starting with Variety Packs and Snackboxes. You'll own projects end-to-end, working closely with cross-functional teams to bring impactful ideas to life. If you're passionate about change, creativity, and making things happen, this is the role for you. We need a true champion of innovation & transformation, someone ready to jump on board! Responsibilities - Work closely with the Marketing Manager in developing strategy & plans for Portfolio transformation projects across NL & BE with speed and excellence. - Understand local consumer & shopper needs deeply and put these at the heart of every plan. - Lead innovation projects for key growth platforms 2026+, delivering flawless execution on time. - Ensuring smooth alignment with key internal stakeholders including management teams. - Leading campaign creation, and/or deploying global campaigns, for related projects considering the right communication strategy for Northern Europe. - Manage budgets, POs, and reporting with full accountability. - Collaborate with local and global teams to create synergies and lift & shift opportunities. - Partner with creative agencies to develop impactful campaigns, designs and activations. Qualifications - Solid 8+ years' FMCG experience in end-to-end marketing (strategy to execution) with leading industry brands; accomplishment of solid campaigns; brand building & ...