Product Marketing Manager

Product Marketing Manager Baan • Amsterdam, NL Geplaatst 2 jul. 2026 Delen: Kopiëren Werkervaring 2 tot 5 jaar Full-time / part-time Full-time Functie Opleidingsniveau HBO of WO Taalvereiste Engels ( Vloeiend ) Bouw aan je carrière op Magnet.me Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product, its future-facing technology enables finance teams to control and automate company spending at scale. About the Role We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy-small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-led brand. You will work closely with product leadership and strategically lead a team of marketing experts. To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies. Key Responsibilities: - Become an expert and centralize understanding of our buying audience (customers & personas) - Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem - Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience - Oversee the process for creating impactful product positioning, value propositions and messaging, ensuring this is rolled out consistently and iterated on - Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle - Partner with Product to d...