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HBO/WO Online Store Manager
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Wat is jouw rol?
Online Store Manager
At Lely, we are building the next step in our commercial model.
E-commerce is a key part of that: enabling farmers to easily purchase consumables and supporting Lely Centers with a scalable, digital channel.
We are looking for an Online Store Manager who will own and improve the performance of the Lely Store in practice. This is a hands-on ownership role, focused on execution, performance and making the platform work for customers and Lely Centers
Your role
You are responsible for the day-to-day operation and commercial performance of the Lely Store.
You make sure:
the platform runs smoothly
customers can easily order and use it
Lely Centers are supported in using the channel
performance improves continuously
You sit at the intersection of:
business
customer experience
data
daily execution
Your responsibilities
Own the online store - Manage daily operations across markets and Lely Centers - Ensure product catalogues, pricing and availability are correct - Identify and solve issues in flows, orders and content - Drive commercial performance
Improve conversion, repeat orders and adoption - Monitor and act on KPIs (conversion rate, order frequency, revenue, usage) - Translate insights into concrete improvements - Make the store work for farmers and LCs
Optimize usability for real-life farm usage (fast, practical, reliable) - Improve key flows (repeat ordering, subscriptions, service interaction) - Gather feedback and translate it into improvements - Coordinate execution across teams
Work clos...