Online Content Specialist

- - ja - en - live - info//dirkje/nl - https://www.dirkje.nl/en/ - Online Content Specialist While you're reading this, you're immediately wondering how you would approach this text. Because yes, as a Content Specialist you know how important it is to tune your content to your target audience. Is creating catchy content your thing and do you also make your texts SEO-proof? Then we are looking forward to your application. We are looking for a (SEO) content specialist to further build our various baby and children's clothing brands and generate organic traffic. In this role you will work closely with the E-commerce team to define our content strategy and you will also be responsible for the execution. You will oversee initiatives - to ensure customer engagement, brand consistency and positive customer experience - to attract new customers and increase brand awareness across all our channels. As such, your duties will include creating, editing, posting and analyzing texts and other content. For this you will search for information yourself and of course you will also link with experts and colleagues until you have fully mastered a subject. Generating (extra) traffic is one of the goals of your text, for which you will of course use all your SEO skills. Your social media knowledge is also very useful as Content Specialist, because you know exactly which (online) channel is the most suitable to share certain content. Of course you also want to know what the effect is after all your creative efforts. So you analyze the online visitor behavior and adjust the content accordingly. Furthermore, you contribute to the development and management of the content strategy and content calendar. What you will do: As a Content Specialist, you will be part of the E-commerce Marketing team that works every day to further grow the brands online and you will: - Based on customer journey analyses, reach the customers of our brands with...