Marketing Manager Skinhealth

Marketing Manager Skinhealth Karo Healthcare • Rotterdam, NL • 2w geleden Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Join us at Karo Healthcare on our exciting journey. We're currently looking for a Local Marketing Manager -Skinhealth for our office in Rotterdam. What's in it for you? Own and grow a leading skin health brand with real P&L responsibility and a "brand CEO" mindset. Work in a fast-paced, FMCG-style environment with strong digital and e-commerce focus. Collaborate across markets and functions, gaining exposure to global teams and innovation pipelines. Accelerate your development in an international, high-growth company driven by performance and impact. What you'll be doing - Lead the 1-3 year brand growth strategy for Skin in Benelux, delivering sales, share, margin and brand equity targets - Act as the local "Brand CEO," owning P&L, pricing, promo strategy and executional excellence - Develop a digital-first marketing plan, including always-on and campaign activations across key consumer touchpoints - Partner closely with Global Innovation and Portfolio teams to shape and localize the innovation pipeline (NPD, line extensions, upgrades) - Create compelling brand positioning, claims and visual identity guidelines that differentiate in competitive skin health categories - Drive integrated campaigns in collaboration with agencies, ensuring strong performance tracking and ROI focus - Analyse brand and market performance, identify growth drivers and quickly implem...