Functiebeschrijving
About the role
The Head of Global Media & Content leads the company's external narrative and content ecosystem to strengthen reputation, support strategic priorities and enhance visibility with key stakeholders. This is a senior role within Corporate Communications, responsible for shaping and delivering a consistent, high-quality narrative across all external channels. The role goes beyond traditional media relations to integrate social media and corporate storytelling into a single, aligned content strategy. The role acts as a strategic advisor to senior leadership and on external positioning, messaging and visibility. The role sets the strategic direction, standards and governance for how the company is represented externally across media, social platforms and corporate storytelling. It ensures a consistent, credible and differentiated narrative that supports the Group's strategic priorities, strengthens reputation and enhances visibility with key stakeholders.
Key Responsibilities Include
Global Content Strategy & Narrative: - Define and drive the global content strategy aligned with corporate priorities - Translate business strategy into a clear, compelling and differentiated external narrative - Ensure consistency, quality and relevance across all external content - Act as final editorial authority for key external materials such as financial results.
Media Relations & Reputation Management: - Lead global media strategy and proactive positioning - Build relationships with key journalists and influencers - Shape external narratives on complex topics - Oversee media engagement, issues and crisis communications
Integrated Content & Channels: - Own external content ecosystem including media, social and storytelling - Ensure integrated cross-channel approach - Partner closely with Regional Communications teams to support strong local execution, - Define and maintain clear global guardrails for media engagement, social media and...