Head of Marketing

Head of Marketing • Hybrid • • Rotterdam , Netherlands • Marketing Job description We are looking for a hands-on, AI-native and commercially driven Head of Marketing to lead Youwe's marketing strategy, execution, team and pipeline contribution. Reporting to the Chief Revenue Officer, you will build a trigger-based account-based marketing motion, automate repeatable workflows through AI agents and align Marketing and Sales around the same target accounts and commercial goals. You will lead a compact multidisciplinary team while remaining closely involved in the work. What We Offer • A high-impact leadership role with direct ownership of Youwe's marketing strategy, operating model and pipeline contribution • The opportunity to build an AI-native marketing function and shape how Weave supports scalable commercial growth • An international, supportive work environment with autonomy, room to experiment and opportunities to grow Key Responsibilities • Build and scale Youwe's trigger-based account-based marketing strategy, including target accounts, commercial triggers and activation sequences • Own Marketing's contribution to qualified pipeline and align Marketing, Sales and BDRs around shared targets and reporting • Design AI-agent workflows for content production, campaign setup, lead enrichment, CRM hygiene and trigger monitoring • Work with the Machine Learning Engineer to deploy and optimize agents on Weave, Youwe's AI orchestration platform • Manage channel performance across LinkedIn, Google Ads, organic search and emerging AI-search platforms • Strengthen Youwe's market positioning through thought leadership, customer cases, white papers and the Weave AI narrative • Own events and curated roundtables as measurable pipeline channels across the Netherlands and the UK Job requirements • 5+ years of experience in B2B marketing, including meaningful experience in complex, long-cycle services or technology • Proven hands-on experience building and running account-based marketing programs • Experience using AI tools and automations in marketing workflows • A strong commercial mindset, with experience being accountable for qualified pipeline and conversion • Strong knowledge of HubSpot or a comparable CRM and marketing automation platform • Experience leading a small team while remaining personally involved in execution • A collaborative, data-driven approach and the ability to work closely with Sales • Experience in digital services, e-commerce, AI or the UK market is a plus Benefits • Office lunches, snacks & drinks • Youwe Academy & a learning budget • Flexible hours & hybrid work options • 4 weeks remote work per year from anywhere • Loyalty days: extra vacation after 3 & 6 years • Bike plan: 40% discount on commuting products • Gym/Sports subscription: 40% discount for your gym or sports facility under the Bedrijfsfitness Nederland network About Youwe Youwe is a full-service Digital Agency with over 25 years of delivering value to clients, and a diverse network of over 200 experts.