Functiebeschrijving
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Preparing Your Heineken Experience...
Internship - Marketing Capabilities
Location: Amsterdam, Netherlands
Function: Commerce
Internship - Marketing Capabilities
Join Us as a Global Marketing Capabilities Intern Intern!
Marketing Minds - This One's for You!
The internship
Do you want to understand how world-class marketing capabilities are built and deployed across a global company? Are you fascinated by how top-tier commercial strategies come to life in 70+ countries?
Then this is your opportunity to learn from the inside at one of the world's most iconic FMCG companies!
This internship is part of the Global Commerce University (GCU), a team within HEINEKEN that develops Marketing Capabilities across Brand Building, Innovation, Revenue Management & Sales. Through online Masterclasses, E-learnings, and global events, these capabilities are deployed throughout the Commerce organization worldwide. The GCU also leads an Internal Marketing Champions Network - a global community that supports the adoption and embedding of marketing capabilities across operating countries
As part of the Platform & Performance team, you'll get a front-row seat to how marketing excellence is structured, communicated, and scaled globally - all within a dynamic and rewarding environment where global exposure and learning from experienced marketing professionals are part of your everyday experience. - Support the development and deployment of Masterclasses and E-Learnings, including related materials, decks, and communications - Create compelling storytelling tools and assets that bring marketing capabilities to life for a global audience - Coordinate communications to the Commerce Community & Capability Champions network worldwide - Provide logistical support for E-Learnings and Masterclasses (scheduling, coordination with relevant stakeholders, technical support) - Maintain and update the internal Global Commerce University website and Commer...