Global Brand Management Intern for Birra Moretti

★ Preparing Your Heineken Experience... Internship - Global Brand Management - Birra Moretti Location: Amsterdam, Netherlands Function: Commerce Internship - Global Brand Management - Birra Moretti "Working on Birra Moretti gave me the opportunity to contribute to an amazing international brand, while learning how global brand strategies and initiatives are developed, adapted and brought to life across different markets! " The internship Are you passionate about iconic brands and the power of marketing to move people? As a Global Brand Management Intern for Birra Moretti at HEINEKEN, you will be at the heart of building one of the most-loved global premium beer brands. You'll support a wide range of brand-building activities, from global campaigns and innovation projects to consumer activations and market collaboration initiatives that help grow Birra Moretti worldwide. This is your chance to gain hands-on experience in global brand strategy, creative development, and cross-functional collaboration within a leading FMCG company. As our Global Brand Management Intern, you will: - Support the development and execution of campaigns for Birra Moretti, from briefing creative agencies to tracking campaign performance across global and local markets - Contribute to trade and consumer activations, helping to translate the brand strategy into engaging ON and off trade POSM, event, and shopper marketing experiences - Support innovation projects, helping to develop and launch new products or brand extensions that bring the authentic Italian taste experience to new occasions and audiences - Contribute to brand governance by supporting the maintenance of brand guidelines, toolkits, and asset management to ensure consistency across all markets and touchpoints - Help shape internal and external communications for the team, including preparing presentations, market updates and other relevant material that keep stakeholders aligned and in...