Demand Generation & Performance Marketing Specialist

Vacant.nl - Demand generation & performance marketing specialist U Demand generation & performance marketing specialist Undutchables - Eindhoven - Undutchables - 18 juli 2026 Noord-Brabant Functieomschrijving As a Demand Generation & Performance Marketing Specialist , you will drive international pipeline growth through data-driven digital campaigns , marketing automation , paid advertising , SEO/AEO , website optimization , and lead nurturing . You will work closely with colleagues across Brand, Content, and Lead Generation , combining strategy with hands-on execution to improve campaign performance, generate qualified leads, and support commercial growth across multiple markets. - Manage and optimize global paid advertising campaigns across platforms such as Google Ads and LinkedIn Ads . - Develop and improve retargeting strategies to increase engagement and conversion rates. - Monitor, analyze, and report on campaign effectiveness, ROI, attribution models, and pipeline growth . - Build and optimize lead nurturing workflows and lead scoring models within HubSpot . - Collaborate on initiatives aimed at improving SEO and Answer Engine Optimization (AEO) performance. - Continuously optimize website performance , user experience , and conversion rates through CRO initiatives . - Identify opportunities to improve marketing efficiency , automation , and overall performance through new technologies and AI solutions . - Work closely with internal stakeholders to align marketing activities with broader commercial objectives . Requirements - Bachelor's degree or higher - Minimum of 5 years of experience in demand generation, performance marketing, growth marketing, or a similar B2B marketing role . - You are a commercially minded B2B marketing professional who understands how marketing contributes to pipeline growth and business results. (VERY IMPORTANT!)) - Proven hands-on experience managing and optimizing Google Ads and LinkedIn ...