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Customer marketing manager
Haleon - Amersfoort - Haleon - 22 juni 2026
Utrecht Functieomschrijving
Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Customer Marketing Manager will deliver world-class in-store commercial solutions along the shopper journey, based on customer, shopper, and expert insights. The role involves developing an optimal promotional program for our customers, ensuring excellent in-store execution of all promotions and brand themes, and supporting the development of strategic brand and account plans. The Customer Marketing Manager will be a strategic partner for Key Account Managers and Brand Managers, creating joint business planning and serving as the key contact person for retailers' category and trade marketing management.
Key responsibilities: - Lead promotional projects based on shopper insights and retail analyses together with the NRM team. - Manage deadlines for promo development and act as the key contact for 3rd party agencies. - Support joint business planning and ensure effective execution of promotional cal...