CRO & Growth Specialist

Alpine Nederland B.V logo Alpine Nederland B.V logoAlpine Nederland B.V logo Alpine Nederland B.V logo CRO & Growth Specialist • Hybrid • • Utrecht , Netherlands About the role: CRO & Growth Specialist We're scaling our high-growth D2C webshop used by millions of users globally. And we are looking for a smart, resourceful, and hands-on Growth & CRO Specialist to help us improve our funnels, increase conversion, AOV and retention. You will identify problems, propose solutions, and build prototypes to validate your ideas. And will work at the intersection of data, UX, and experimentation, working closely with Growth, Product Marketeers, and Development. This role is best suited for someone with an entrepreneurial mindset - someone who likes building, experimenting, taking ownership, and learning fast from real-world feedback AND sharing these learnings across the organisation. Job requirements Your responsibilities: • Own and scale Alpine's experimentation program across our global webshops • Spot growth opportunities across the angles of conversion, AOV, retention, and customer journey • Turn data, behavioural insights, and customer feedback into high-impact experiments • Launch and analyse A/B tests that drive measurable business results • Optimise landing pages, product pages, checkout flows, and UX with a mobile-first mindset • Combine commercial thinking, UX, copy, and analytics to improve performance end-to-end • Prioritise initiatives based on impact, speed, and scalability • Share insights and learnings across teams to continuously raise the bar on growth across the organisation Your impact • Directly contribute to Alpine's ambition to triple the business in 5 years! • Help establish Alpine as the global #1 in hearing protection. • Be part of a high-performing team that sets new standards in growth. • Protect the hearing of millions worldwide and make a tangible difference in people's lives. What do we expect from you? • 3-6 years of experience in growth, CRO, or a similar role in a D2C environment • Proven experience running, and analysing A/B tests end-to-end using platforms such as Convert, Optimizely, Intelligems, etc. • Comfortable using AI tools (e.g. Claude) and familiar with tools like Clarity, Hotjar, or FullStory • Solid understanding of analytics (GA4, Amplitude, Mixpanel, or similar) • Ability to think in terms of funnels, user behavior, and conversion • Strong ownership and drive - you push things forward without waiting for instructions, embrace challenges and turn them into opportunities • You think big and think in terms of revenue, margin, and customer value and prioritise and focus on what delivers the highest business impact • You tie all learnings together and share them within Alpine - to grow together faster • Available 32-40h per week - 3 days in the office and 2 days at home • Fluent in English (Dutch, French, or Spanish is a plus) What can you expect from us? At Alpine, you'll join a purpose-driven, international working environment in the booming hearing protection market. We combine a professional scale-up vibe with a passionate, young, and motivated team. We are a company where innovation, impact, and fun go hand-in-hand. We are B-Corp certified and deeply committed to people and planet. Here, your ideas are heard, and your work truly matters. Besides a 60-70k salary based on fulltime employment (ex holiday pay & pension) depending on experience, we offer benefits such as: • Excellent opportunities for professional growth and a generous training budget. • Access to the online learning platform GoodHabitz. • A work from home budget to set up your hybrid working arrangement. • A dynamic and supportive team with legendary team outings (overnights, Christmas parties). • Access to global events and festivals where Alpine is present-with free tickets! • Company workouts and lunch twice a week at the office. • Solid pension plan More information about Alpine as an employer can be found here. We are located at Europalaan 40 in Utrecht. More information about our office can be found via this link. Ready to shape the next generation of high-performing teams at Alpine and help build the #1 hearing protection brand worldwide? Hit apply to hear from us! For more info or questions, contact